Young & Rubicam Group
We created an engaging logo and visual expression FOR YOUNG & RuBiCAM GROUP to better connect with prospective hires and best communicate the network of marketing and communications services companies it represents.
Driven by a desire to create more clarity around its name, Young & Rubicam Brands renamed itself to Young & Rubicam Group. We DEVELOPED A TYPOGRAPHIC MARK WITH EMPHASIS ON THE ‘&’ TO REPRESENT THE MANY COMPANIES THAT ARE A PART OF THIS ENTITY.
DESIGN: RIETJE BECKER