Rietje Becker Portfolio
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Jane Goodall

 Good For All

For years, the ability to use tools was considered the defining difference between humans and animals. Jane Goodall, renown primatologist, changed that perception during her years of observations of chimpanzees. Her love of Tanzania stayed with her and left her a passionate supporter of fair trade practices there and beyond. We worked with her to create a brand for her line of fair trade products and for use as an endorsement of products she believes do good.

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LOGO

Jane’s research has made an incredible difference for human kind, and her influence is wide.

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