Happy Inside is a product innovation that combines a unique combination of ingredients into a microbiome-friendly product. The goal was to find a simple way to communicate the science in a way that grabs consumers, quickly communicates its unique purpose and does that without affecting the appetite appeal of the product.
We created a team of friendly wellness experts, a reflection of the consumer target for the product, as ambassadors of the brand–able to communicate the science behind the product in an approachable way. These characters were illustrated and featured across the packaging and promotions for the product.
DESIGN LEAD: RIETJE BECKER
DESIGNER: JANET LEE
ADVERTISING PARTNER: 360i