Re-imagine the design and product architecture of an independent purveyor of honey. Bee Raw is a Brooklyn-based company that approached us at an inflection point–their business was growing and their brand needed to be change to accommodate additional product offerings and balance brand recognition with their high end aesthetic.
We redesigned the Bee Raw logo. Introducing a simple, carefully crafted bee, balanced with modern typography created a simple, recognizable mark for the brand.
In addition to the primary logo we developed a secondary logo for their Save The Bees Fund.
The visual expression we developed was applied across various applications, from web and social media, to stationery, packaging, signage and promotions.
We created a variety of packaging designs, starting with honey and expanding to tea and candles. We consulted on structures, and partnered with printers to help them create unique shippers, all reflective of their minimal style.
We worked with their web team to create a compelling web design.
RIETJE & SAM BECKER