Rietje (pronounced re-cha) Becker is an accomplished designer, creative director and type enthusiast. She specializes in corporate identity and packaging design and has worked with a variety of internationally recognized brands, such as the 9/11 Memorial, Bayer, DIAGEO, CVS, Hershey's, Kraft and Colgate-Palmolive. Before joining Dragon Rouge, Rietje worked at Landor Associates, Interbrand and Sterling Brands.
When not at work, Rietje is a contributor for Brand New – a blog for opinions on corporate and identity work, published by Under Consideration. She is also an adjunct professor in FIT's Packaging Design department.