We introduced the foundation to a new shortened name, simple, powerful workmark and visual identity
Then known by its legal name “National September 11 Memorial and Museum at the World Trade Center” we presented a variety of shorthand names, to create a more immediate and memorable impression.
the 9/11 Memorial logo showcases two simple pillars in a sky blue color.
They represent the space in the sky where the towers once stood.
STATIONERY, PRINT MATERIALS, INTERACTIVE, MUSEUM LOOK-FEEL GUIDANCE
DESIGN: RIETJE BECKER
DESIGN LEAD: RIETJE BECKER
PROJECT LEAD: CRAIG DOBIE
NAMING LEAD: JASMINE TANASY