Rietje Becker Portfolio
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9/11 Memorial

 9/11 MEMORIAL

We introduced the foundation to a new shortened name, simple, powerful workmark and visual identity

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NAME

Then known by its legal name “National September 11 Memorial and Museum at the World Trade Center” we presented a variety of shorthand names, to create a more immediate and memorable impression.

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LOGO

the 9/11 Memorial logo showcases two simple pillars in a sky blue color.

They represent the space in the sky where the towers once stood.

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BRAND EXPRESSION

STATIONERY, PRINT MATERIALS, INTERACTIVE, MUSEUM LOOK-FEEL GUIDANCE

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RECOGNITION

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DESIGN CREDIT

DESIGN: RIETJE BECKER
DESIGN LEAD: RIETJE BECKER
PROJECT LEAD: CRAIG DOBIE
NAMING LEAD: JASMINE TANASY
COMPANY: LANDOR