Rietje Becker Portfolio
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1703

 1703

Celebrate a premium rum distiller’s rich legacy by releasing a batch of limited release, exclusive rum blends. Product design, language, carrier, and collateral all leverage Mount Gay’s iconic founding year: 1703.

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A balance of traditional typography and modern elements speak to both the heritage of the BLENDED rumS and modern interpretation of the product. The map in the back marks the spot of the product’s origiN.

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The product is sold in a hand assembled box, complete with A note card indicating all included rums, ages and flavor profiles. Luxury cues include the embossed paper structure and the copper finishes, a true reflection of the distillery’s kettles.

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